Behavioral Economics at the Wharton School
A short article – just a reference, really – to an article in today's issue of Knowledge@Wharton. We've been writing a lot about the importance of behavioral economics in marketing: this article presents an interesting overview of the debate going on the policy levels of government and industry about economic theory. It's worth a read.
By the way, the article also mentions the fact that Elinor Ostrom was one of this year's Nobel laureates. I commented on her work in an October 12 entry and its applications to Internet marketing and social networking.
Here's the link to the Wharton article: Efficient Markets or Herd Mentality? The Future of Economic Forecasting
Enjoy.
Posted at 05:51AM Nov 12, 2009
by David King in General |
