Why Counting Clicks May Be OK
A lot of web analytics are based on simple counting – the number visitors, the number of new visitors, the domains visitors came from, etc. This sort of simple analysis may not provide a great deal of useful insight, and analysts in other areas of marketing (most with richer data) often criticize web analytics for its basic nature. But search and clickstream data may turn out to be more valuable than one might think.
We recently had some of our thoughts on this topic published at iMedia Connections.
Posted at 03:59AM Sep 14, 2009
by David King in Analytics |
